Introductions!

TLDR: I am Fred and Box Tops is an unexpected interest of mine. Let me know if or when you have questions about the program.

Hello! My name is Fred Jorgensen and I am a Dunloggin Middle School (DMS) parent, as well as, the lead volunteer for our Box Tops for Education (BT4E) fundraising stream. This is my second year in the role.

For the 2019-2020 school year, my plan is to publish regular (and short) blog postings on the subject of Box Tops that inform, entertain, and motivate DMS families. As you'll see throughout the school year, Box Tops is a subject with many fascinating layers that we can only try to unpack together over a span of nine months. 

For anyone not familiar with "Box Tops", it is a school-fundraising / brand affinity program created by the General Mills corporation in 1996. When you buy GM food products from the grocery store with the below seal somewhere on the package, cut it out (before recycling), and return the seal to DMS... the school will redeem the seal to get $.10 to be used by the PTA for different types of student support. 

In an average year, DMS collects around 8,000 of these Box Tops seals from families to generate about $800 in fundraising toward the total PTA budget. Not bad... but still only a small sliver of what is DMS' grocery buying power with 650 students enrolled. (Don't worry, we will do the math to prove this out in a future post.)

For now, keep clipping those Box Tops while they last and definitely download the app to become more familiar with it. (In case you had not heard, General Mills is phasing out the paper box tops in favor of a mobile app. More to come on that subject.)